Creator Position Assessment Framework

🧭 Creator Position Assessment Framework

"Start where you are" – because that's your real leverage point.

Step 1: Platform Presence Audit

Identify where your community is most active, and how they're engaging.

Checklist:

• List all platforms you currently post on

• For each platform, answer:

  • Follower count

  • Average engagement rate (likes/comments/shares/views)

  • Link click-through rate (CTR), if applicable

  • Top 3 performing posts (format + topic)

  • Where do most DMs or replies come from?

Goal:
Find your top 1–2 engagement platforms vs. exposure-only platforms. Focus on where real interaction happens.

Step 2: Audience Demographics Breakdown

Your audience’s identity drives what they’ll buy, share, and respond to.

Checklist:

• Pull analytics from your main platform(s) or surveys

• Document:

  • Age brackets

  • Gender split

  • Primary countries/regions

  • Top professions or interests (from bios, polls, comments)

  • Estimated income levels or spending power (if knowable)

Bonus: Run a 3-question Google Form survey to capture direct audience insights:

1. What do you most enjoy about my content?

2. What’s your biggest current challenge in [niche]?

3. What types of products or help would you find valuable?

Step 3: Content Performance Analysis

What you post vs. what actually hits.

Checklist:

• Pull your top 10 highest-performing posts (across platforms)

• For each:

  • What was the topic?

  • What format was it? (video, reel, story, carousel, tweet, etc.)

  • What made it perform? (emotion, education, trend, storytelling)

• Are there common patterns in content that drives:

  • Comments?

  • Saves?

  • Shares?

  • Clicks?

Goal:
Spot content themes and formats your audience is signaling they want more of—and would likely pay for.

Step 4: Monetization History Review

Past attempts tell you where the money is—or isn’t.

Checklist:

• List every offer you've made (free or paid), including:

  • Courses, coaching, templates, affiliate links, sponsorships, merch, etc.

• For each:

  • What was the offer?

  • What was the price?

  • What was the conversion rate or total sales?

  • What feedback did you receive?

Goal:
Spot signals in what worked, or learn why something didn’t land. Use this to refine, not abandon monetization.

Step 5: Resource Reality Check

The best plan is the one you can actually implement.

Checklist:

• Realistically assess:

  • Weekly hours available for content + business

  • Skills you currently have (content, tech, marketing, design, etc.)

  • Tools/software you're already paying for

  • Existing team/support (if any)

• What would break your system if you tried to do it all?

Goal:
Choose strategies that match your bandwidth. Don’t copy creators with full teams if you’re solo.

Step 6: Advantage Mapping

Now that you’ve got the data—connect the dots.

Look for patterns like:

• One platform outperforms all others → Focus energy there

• Niche audience with high buying power → Price accordingly

• Posts about X always go viral → Turn into product/content pillar

• Small but highly engaged list → Test direct sales or premium content

Ask Yourself:

• What strengths am I underutilizing?

• What platforms or products are distractions, not drivers?

• What signals has my audience already sent me?

Step 7: Write Your Creator Snapshot

Use this as your "You Are Here" pin.

Template:

• My top platform: __________

• My audience is mostly: __________

• They respond best to content about: __________

• I’ve tried monetizing through: __________

• My biggest constraint is: __________

• My most untapped opportunity is: __________

🧩 Output: Your Custom Strategy Foundation

Once you’ve completed this assessment, you’ll:

• Know what platforms to double down on

• Know what type of content your audience wants

• Know what offers are most likely to convert

• Know your real-life execution bandwidth